Bread in Bra Package to Promote Fight Breast Cancer Event

Kohberg, the largest bread manufacturer in Denmark is the proud sponsor of The Danish Cancer Society’s big annual event to fight breast cancer.

They came up with the bra packaging design idea for their rye bread buns that would increase breast cancer awareness and hopefully their bread sales. Part of the proceeds from the sales of the buns will be donated to The Danish Cancer Society.

Cool idea indeed!

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