VegReady – A New Plant-Based Meals Delivery Service in the U.S.

Imagine being able to enjoy a delicious, ready-to-eat vegan meal whenever and wherever you’d like. That’s the whole idea behind VegReady, a unique new food concept that’s launching July 14th on Kickstarter.

VegReady is different for a number of reasons. First, the meals don’t need refrigeration, defrosting or cooking. They’re pasteurized and shelf-stable. So they can be eaten anytime and easily stored at room temperature.

Next, they’ll be sold online directly to you, rather than through retail stores. This is intended to develop a more personal relationship with each customer. Each meal will cost $7.50 and are ordered in quantities of 10 meals at a time. The meals arrive at your address in reusable pizza boxes.

Initial VegReady Meals Sourced from Peru

The first VegReady dishes will come from the mountains of Peru, where Quinoa is the traditional high protein dish. Quinoa was referred to as chisaya mama or mother grain by the ancient Incas. The meal will contain deliciously cooked Quinoa, sautéed greens and savory vegetables. Peru was selected because it’s the first country in the world to have a complete ban on GMO’s. Following the initial launch, additional meals will be added with Middle Eastern, Southeast Asian, India and Pakistan cuisines.

Meals Optimized for Your DNA

VegReady plans to work with doctors to offer custom meals created to meet your specific health needs and taste preferences. They’re also partnering with a DNA analysis firm called 23andme, so your meals can be matched to your individual DNA makeup.

Source: Meatless Monday