British Supermarket Launches Vegan Fish Fingers

Harriet Flook wrote . . . . . . . . .

Waitrose has launched their own brand Fishless Fingers, which are made from breaded seaweed tofu with a crispy coating, and they sound delicous.

Waitrose’s vegan Fishless Fingers are are available nationwide and online on an introductory offer of £3.19 and will then be £3.99 from 30 January.

The Fishless Fingers are part of a new range from the retailer, who have expanded their plant-based range with the addition of 40 new vegetarian and vegan own brand products, just in time for Veganuary.

Chloe Graves, chilled vegan and vegetarian buyer at Waitrose & Partners said “After the successful launch of our new vegan and vegetarian range in October 2018 we’ve been working to see what other interesting dishes and products we can add to the range.

“The Fishless Fingers are a great vegan alternative to a much-loved food which we hope our customers will love.”

There demand for vegan products has considerably grown over the last couple of years, with Waitrose reporting sales of vegan party food was up 20% since it’s launch in October.

Source: Mirror