Video: How Impossible Foods Created the Perfect Meatless Burger

Daniel Geneen takes a tour of the Impossible headquarters to learn about what goes into the making of the meatless Impossible Burger, and to learn more about the popularity of plant-based meat.

Watch video at You Tube (11:14 minutes) . . . . .

Plant-based Rebel Whopper Burger Launches in 2,500 European Burger King Restaurants

The Rebel Whopper burger has launched in over 2,500 Burger King restaurants across 25 countries in Europe, and it’s set to launch in the UK soon.

The Vegetarian Butcher has partnered with Burger King to launch the plant-based Rebel Whopper in over 2,500 Burger King restaurants across 25 countries in Europe, including Ireland.

The Rebel Whopper is similar to Burger King’s beef burgers as it features tomatoes, lettuce, mayonnaise, pickles and sliced white onions on sesame seed bun. The Vegetarian Butcher’s plant-based patty is made from a blend of sustainable soy, wheat, vegetable oil, herbs and onion.

The mayonnaise used in the Whopper currently contains eggs so is not suitable for vegans, although the burger can be ordered without to make it plant-based. The patty is also cooked on the same grill as the meat burgers.

Discussing the partnership, Jaap Korteweg, the founder of The Vegetarian Butcher, said: “When I started The Vegetarian Butcher nine years ago, my goal was to be the biggest butcher in the world and create products for meat lovers, with the ambition of providing the same taste and experience, but plant-based.

“Working with Burger King on the Rebel Whopper has been amazing. We can’t wait for all Burger King guests to enjoy it.”

David Shear, President of Burger King EMEA, added: “We are confident that the Rebel Whopper is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build.

“I’m excited to let the Rebel Whopper do the talking and see whether our guests can tell the difference!”

Source: Vegan Food and Living

Nestlé Develops ‘PB Triple Play’ – a Fully Plant-based ‘Bacon Cheeseburger’

Nestlé announced today that it has developed vegan alternatives to cheese and bacon, designed to complement its existing plant-based burger patties. This makes it the first food and beverage company to develop and produce all three essential elements for a no-compromise plant-based ‘bacon cheeseburger’.

This complete burger solution will first be offered to professional clients such as restaurant and foodservice operators. Nestlé’s plant-based burger patties are already available to food professionals, with the full package including the vegan alternatives to cheese and bacon following in 2020.

Nestlé CEO Mark Schneider said, “More and more consumers are looking for delicious, nutritious and sustainable plant-based options when they dine out. We have now raised the bar by developing a ‘PB triple play’ of ingredients for an all-time classic: the bacon cheeseburger. We’re continuing to make good on our promise to offer consumers food that is right for them and right for the planet.”

The ‘PB triple play’ is intended to appeal to consumers who are actively seeking to reduce meat in their diet and switch to plant-based meals more often. It delivers on familiar tastes that consumers are seeking out in plant-based alternatives. The vegan cheddar cheese alternative has the texture, meltability and delicious, rich taste of a dairy cheese. The vegan bacon alternative becomes crispy and chewy when cooked, similar to animal-based bacon, and has the same satisfying flavor.

With Nestlé’s plant-based burger patties providing the perfectly juicy, meat-like base, the ‘PB triple play’ offers an amazing vegan burger experience. The plant-based ‘bacon cheeseburger’ is significantly lower in fat and saturated fat, free of cholesterol and has a higher fiber content compared to a standard bacon cheeseburger. Like Nestlé’s existing plant-based offerings, the new products will also have a lower environmental footprint.

Nestlé leveraged its R&D expertise and proprietary technology to develop the vegan alternatives to cheese and bacon, using a combination of natural ingredients such as plant-based proteins, fibers and oils. In creating these ingredients, culinary chefs and food scientists worked alongside foodservice experts to tailor the products for use in professional kitchens, taking into account their specific cooking and serving requirements.

The company also offers a variety of vegan burger sauces to create a completely plant-based and delicious burger experience.

The move is part of the Nestlé’s efforts to speed up the transformation of its portfolio with innovative, sustainable products. Nestlé recently announced its ambition to achieve zero net greenhouse gas emissions by 2050. This includes offering more plant-based food and beverages.

Nestlé has already launched its Sweet Earth Awesome Burger in the United States and its Garden Gourmet Incredible Burger in Europe for retail and foodservices.

Acquired by Nestlé USA in 2017, Sweet Earth is a leader in the modern food movement with over 60 plant-based products. It was founded in 2012 and has produced 8 million pounds of plant-based protein and counting.

Garden Gourmet has a history of more than 30 years in vegetarian and vegan food in Europe, and offers a wide range of meat substitutes and veggie-centric meals and ingredients.

Source: Nestlé

McDonald’s Is Launching a New Plant-based Burger in Canada

Liam Gilliver wrote . . . . . . . . .

McDonald’s has announced it will be trialing a veggie burger in Ontario, Canada – a move branded as ‘the first step in plant-based global domination’ according to an expert.

The fast-food chain’s sandwich, dubbed the P.L.T, features the Beyond Meat patty, as well as lettuce, tomato, onion, pickles, cheddar cheese, mustard, ketchup, and mayo-style sauce on a sesame bun.

Executive Director of The Good Food Institute, Bruce Friedrich, has described the launch as a ‘massive milestone’.

‘Plant-based meat is here to stay’

Friedrich said: “It’s a clear sign that meat made from plants is now mainstream. Our hope is that the Canadian plant-based meat test will soon lead to a launch of the Beyond Burger at McDonald’s in the US.

“The Impossible Whopper has proved that plant-based meat is here to stay and is poised for explosive growth. If McDonald’s Beyond Meat test in Canada is successful and the plant-based burger is rolled out across its North American restaurants, that will be the final sign that plant-based meat is poised for global domination.

“McDonald’s has a global footprint and distribution capabilities to launch plant-based meat in many global markets. It’s clear the winds of change are blowing with increasing intensity and pushing us toward a bright future where delicious and affordable plant-based meat is accessible to everyone.”

McDonald’s has announced the P.L.T will be cooked on the same grill as other burgers, meat-based products, and eggs – causing controversy amongst vegans.

The P.L.T. will be priced at $6.49 CAD plus tax.

Source: Plant Based News

Nestlé to Launch Plant-Based Burger in US this October

Catherine Lamb wrote . . . . . . . . .

Sweet Earth Foods, a U.S.-based vegetarian brand owned by Nestlé, announced it would begin selling its plant-based Awesome burgers and ground meat in retail on October 1.

The burgers will launch at a variety of retailers across the country, including Safeway, Fred Meyer, and more. I connected over the phone with Brian and Kelly Swette, the co-founders of Sweet Earth Foods, who told me that pricing will vary at each location but would be competitive with other plant-based burgers in retail: likely around $5.99 for two quarter pounders.

Nestlé launched its cook-from-raw vegan Incredible burger in Europe this April. Unlike the Incredible burger, which is soy-based, the Awesome burger is made from yellow pea protein. According the Swettes, relying on yellow pea protein gives their burger a higher nutrient density than most of their competitors: 26 grams of protein and 6 grams of fiber per 4-ounce burger patty, to be exact. They may win the title of the most protein per plant-based burger, but the margin is slim. For context, Lightlife and Beyond’s quarter-pound burgers both have 20 grams of protein.

The Swettes told me they also have foodservice partners in the works, though they wouldn’t disclose who. Could it be that the Awesome Burger is headed to McDonald’s? After all, Nestlé’s Incredible burger is already on McDonald’s menus in Germany and Israel.

True, Micky D’s has been pretty vocal that it’s not ready to embrace faux meat on its menus yet, at least in the U.S. But if the Incredible Burger proves to be driving significant sales for McDonalds’ overseas, they could change their mind in the U.S. And since their competitors, such as Burger King and Carl’s Jr., and are already embracing Impossible and Beyond, respectively, the Awesome burger could be a logical choice — provided it actually tastes good.

The cook-from-fresh plant-based burger category is becoming more and more crowded by the day, as everyone from startups to grocery brands to Big Food debut their own take on a meatless burger. Within the past month alone, Impossible Foods, Kroger, and Hormel have all made an entrance into the refrigerated grocery aisle. But the Swette’s aren’t sweating it (sorry). “We think it’s an incredibly positive thing that the plant-based burger space is so dynamic,” Kelly Swette told me.

The Swettes believe that they can differentiate themselves from the competition because of the beefy taste and nutritional density of their burger. But I think the bigger advantage is their parent company, Nestlé. After all, being owned by one of the largest CPG companies in the world has its perks. Sweet Earth is able to take advantage of Nestlé’s massive R&D and manufacturing resources to bring their product to market quickly and on a large scale. They’ll also presumably be able to get into more grocery shelves by taking advantage of Nestlé’s preexisting retail partners. “It’s true — Nestlé will help give us an edge,” Brian Swette told me.

We’ll have to see if that edge is enough to help Sweet Earth edge out the other plant-based meat competition.

Source: The Spoon