“Normal or With Meat?”: All Burger King Items Are Plant-Based in Austrian Experiment, Meat Must be Requested

Just shortly after the news that one in three Burger King burgers sold in Belgium is meat-free, and in some locations even one in two, BK reveals that from now on, almost the entire Burger King range, including the popular classics, will be served on a plant-based basis in Austria.

The fast-food giant has already demonstrated what the future could look like in an experiment in a restaurant in Vienna’s Margaretengürtel, where plant-based products became the new normal. Those who ordered without expressing a special request for “meat” received a veggie burger. And those who wanted to eat the popular meat dishes had to say so explicitly.

Normal or with meat?

Since 12th July, the campaign slogan “Normal or with meat?” can be read throughout Austria and on social media. The question has already triggered heated debates on the internet. The associated campaign video on Instagram and YouTube generated almost 20,000 views on the first day under the hashtag #normalodermitfleisch.

“At BURGER KING® we are making meatless indulgence a permanent fixture on our menu, because meat no longer comes naturally to everyone. With the provocative question “Normal or meat?”, we want to show that we take our customers and their needs seriously. Because from now on, we also serve almost our entire range on a plant-based basis”, says Jan-Christoph Küster, Marketing Director of the TQSR Group, the Austrian master franchisee of Burger King.

“With this question, we want to stimulate the social debate and show that our plant-based alternatives have a confusing taste. Meat is one option, but it is not the only one. We leave it open to our guests what is normal for them: everyone should have the same taste.”

Source: Vegconomist





Meatless Soybean Ham Cutlet Burger of Komeda Coffee in Japan

The burger is available for a limited time at most stores nationwide for 610 yen (tax included).

Video: How Impossible Foods Created the Perfect Meatless Burger

Daniel Geneen takes a tour of the Impossible headquarters to learn about what goes into the making of the meatless Impossible Burger, and to learn more about the popularity of plant-based meat.

Watch video at You Tube (11:14 minutes) . . . . .

Plant-based Rebel Whopper Burger Launches in 2,500 European Burger King Restaurants

The Rebel Whopper burger has launched in over 2,500 Burger King restaurants across 25 countries in Europe, and it’s set to launch in the UK soon.

The Vegetarian Butcher has partnered with Burger King to launch the plant-based Rebel Whopper in over 2,500 Burger King restaurants across 25 countries in Europe, including Ireland.

The Rebel Whopper is similar to Burger King’s beef burgers as it features tomatoes, lettuce, mayonnaise, pickles and sliced white onions on sesame seed bun. The Vegetarian Butcher’s plant-based patty is made from a blend of sustainable soy, wheat, vegetable oil, herbs and onion.

The mayonnaise used in the Whopper currently contains eggs so is not suitable for vegans, although the burger can be ordered without to make it plant-based. The patty is also cooked on the same grill as the meat burgers.

Discussing the partnership, Jaap Korteweg, the founder of The Vegetarian Butcher, said: “When I started The Vegetarian Butcher nine years ago, my goal was to be the biggest butcher in the world and create products for meat lovers, with the ambition of providing the same taste and experience, but plant-based.

“Working with Burger King on the Rebel Whopper has been amazing. We can’t wait for all Burger King guests to enjoy it.”

David Shear, President of Burger King EMEA, added: “We are confident that the Rebel Whopper is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build.

“I’m excited to let the Rebel Whopper do the talking and see whether our guests can tell the difference!”

Source: Vegan Food and Living

Nestlé Develops ‘PB Triple Play’ – a Fully Plant-based ‘Bacon Cheeseburger’

Nestlé announced today that it has developed vegan alternatives to cheese and bacon, designed to complement its existing plant-based burger patties. This makes it the first food and beverage company to develop and produce all three essential elements for a no-compromise plant-based ‘bacon cheeseburger’.

This complete burger solution will first be offered to professional clients such as restaurant and foodservice operators. Nestlé’s plant-based burger patties are already available to food professionals, with the full package including the vegan alternatives to cheese and bacon following in 2020.

Nestlé CEO Mark Schneider said, “More and more consumers are looking for delicious, nutritious and sustainable plant-based options when they dine out. We have now raised the bar by developing a ‘PB triple play’ of ingredients for an all-time classic: the bacon cheeseburger. We’re continuing to make good on our promise to offer consumers food that is right for them and right for the planet.”

The ‘PB triple play’ is intended to appeal to consumers who are actively seeking to reduce meat in their diet and switch to plant-based meals more often. It delivers on familiar tastes that consumers are seeking out in plant-based alternatives. The vegan cheddar cheese alternative has the texture, meltability and delicious, rich taste of a dairy cheese. The vegan bacon alternative becomes crispy and chewy when cooked, similar to animal-based bacon, and has the same satisfying flavor.

With Nestlé’s plant-based burger patties providing the perfectly juicy, meat-like base, the ‘PB triple play’ offers an amazing vegan burger experience. The plant-based ‘bacon cheeseburger’ is significantly lower in fat and saturated fat, free of cholesterol and has a higher fiber content compared to a standard bacon cheeseburger. Like Nestlé’s existing plant-based offerings, the new products will also have a lower environmental footprint.

Nestlé leveraged its R&D expertise and proprietary technology to develop the vegan alternatives to cheese and bacon, using a combination of natural ingredients such as plant-based proteins, fibers and oils. In creating these ingredients, culinary chefs and food scientists worked alongside foodservice experts to tailor the products for use in professional kitchens, taking into account their specific cooking and serving requirements.

The company also offers a variety of vegan burger sauces to create a completely plant-based and delicious burger experience.

The move is part of the Nestlé’s efforts to speed up the transformation of its portfolio with innovative, sustainable products. Nestlé recently announced its ambition to achieve zero net greenhouse gas emissions by 2050. This includes offering more plant-based food and beverages.

Nestlé has already launched its Sweet Earth Awesome Burger in the United States and its Garden Gourmet Incredible Burger in Europe for retail and foodservices.

Acquired by Nestlé USA in 2017, Sweet Earth is a leader in the modern food movement with over 60 plant-based products. It was founded in 2012 and has produced 8 million pounds of plant-based protein and counting.

Garden Gourmet has a history of more than 30 years in vegetarian and vegan food in Europe, and offers a wide range of meat substitutes and veggie-centric meals and ingredients.

Source: Nestlé