A Chef Explains Why You Should Buy the Ugliest Produce at A Farmers Market

Talia Lakritz wrote . . . . . .

Chef Nina Clemente is a fan of farmer’s markets. She credits the inspiration from locally-sourced ingredients for launching her career and continues to rely on seasonal bounty to create masterful dishes at The Smile’s Di Alba in Los Angeles.

When Clemente is perusing the farmers’ stands, she doesn’t look for the most pristine fruits and vegetables. Instead, she said that imperfect produce actually provides the best flavors.

“We seek perfection in produce. And in farmer’s markets, if you go you’ll notice that there will be some funny formed fruits and vegetables, maybe some bruises, and typically those things are incredibly flavorful and sweet,” she told us.

For the most delicious fresh ingredients, she advises taking advantage of the discounted damaged goods at farmer’s markets. They might not look pretty, but they’re guaranteed to be bursting with incredible flavors that grocery stores just can’t compete with.

“Don’t look for perfection, because the fruit that’s a little softer is the stuff that’s going to be the sweetest,” said Clemente.

Source: Business Insider


Produce Butcher

Whole Foods’ latest store in Manhattan, New York will challenge the traditional butcher shop with a “Produce Butcher,” who wil cut your fruits, or veggies.

This looks to be perfect for people who want fresh, large items like watermelon, or pineapple, and don’t want to risk getting hurt prepping it. The elderly, or folks with disabilities could probably benefit greatly from this.

For $1 per pound, or per individually priced item, you can hand them any of your produce to let them slice, dice, chop, mince, wedge, or even julienne them to your heart’s desire.