How Steak Became Manly and Salads Became Feminine

Paul Freedman wrote . . . . . . . . .

When was it decided that women prefer some types of food – yogurt with fruit, salads and white wine – while men are supposed to gravitate to chili, steak and bacon?

In my new book, “American Cuisine: And How It Got This Way,” I show how the idea that women don’t want red meat and prefer salads and sweets didn’t just spring up spontaneously.

Beginning in the late 19th century, a steady stream of dietary advice, corporate advertising and magazine articles created a division between male and female tastes that, for more than a century, has shaped everything from dinner plans to menu designs.

A separate market for women surfaces

Before the Civil War, the whole family ate the same things together. The era’s best-selling household manuals and cookbooks never indicated that husbands had special tastes that women should indulge.

Even though “women’s restaurants” – spaces set apart for ladies to dine unaccompanied by men – were commonplace, they nonetheless served the same dishes as the men’s dining room: offal, calf’s heads, turtles and roast meat.

Beginning in the 1870s, shifting social norms – like the entry of women into the workplace – gave women more opportunities to dine without men and in the company of female friends or co-workers.

As more women spent time outside of the home, however, they were still expected to congregate in gender-specific places.

Chain restaurants geared toward women, such as Schrafft’s, proliferated. They created alcohol-free safe spaces for women to lunch without experiencing the rowdiness of workingmen’s cafés or free-lunch bars, where patrons could get a free midday meal as long as they bought a beer (or two or three).

It was during this period that the notion that some foods were more appropriate for women started to emerge. Magazines and newspaper advice columns identified fish and white meat with minimal sauce, as well as new products like packaged cottage cheese, as “female foods.” And of course, there were desserts and sweets, which women, supposedly, couldn’t resist.

You could see this shift reflected in old Schrafft’s menus: a list of light main courses, accompanied by elaborate desserts with ice cream, cake or whipped cream. Many menus featured more desserts than entrees.

By the early 20th century, women’s food was commonly described as “dainty,” meaning fanciful but not filling. Women’s magazines included advertisements for typical female foodstuffs: salads, colorful and shimmering Jell-O mold creations, or fruit salads decorated with marshmallows, shredded coconut and maraschino cherries.

At the same time, self-appointed men’s advocates complained that women were inordinately fond of the very types of decorative foods being marketed to them. In 1934, for example, a male writer named Leone B. Moates wrote an article in House and Garden scolding wives for serving their husbands “a bit of fluff like marshmallow-date whip.”

Save these “dainties” for ladies’ lunches, he implored, and serve your husbands the hearty food they crave: goulash, chili or corned beef hash with poached eggs.

Pleasing the tastes of men

Writers like Moates weren’t the only ones exhorting women to prioritize their husbands.

The 20th century saw a proliferation of cookbooks telling women to give up their favorite foods and instead focus on pleasing their boyfriends or husbands. The central thread running through these titles was that if women failed to satisfy their husbands’ appetites, their men would stray.

You could see this in midcentury ads, like the one showing an irritated husband saying “Mother never ran out of Kellogg’s Corn Flakes.”

But this fear was exploited as far back as 1872, which saw the publication of a cookbook titled “How to Keep a Husband, or Culinary Tactics.” One of the most successful cookbooks, “‘The Settlement’ Cook Book,” first published in 1903, was subtitled “The Way to a Man’s Heart.”

It was joined by recipe collections like 1917’s “A Thousand Ways to Please a Husband” and 1925’s “Feed the Brute!”

This sort of marketing clearly had an effect. In the 1920s, one woman wrote to General Mills’ fictional spokeswoman, “Betty Crocker,” expressing fear that her neighbor was going to “capture” her husband with her fudge cake.

Just as women were being told they needed to focus on their husbands’ taste buds over their own – and be excellent cooks, to boot – men were also saying that they didn’t want their wives to be single-mindedly devoted to the kitchen.

As Frank Shattuck, the founder of Schrafft’s, observed in the 1920s, a young man contemplating marriage is looking for a girl who is a “good sport.” A husband doesn’t want to come home to a bedraggled wife who has spent all day at the stove, he noted. Yes, he wants a good cook; but he also wants an attractive, “fun” companion.

It was an almost impossible ideal – and advertisers quickly capitalized on the insecurities created by the dual pressure wives felt to please their husbands without looking like they’d worked too hard doing so.

A 1950 brochure for a cooking appliance company depicts a woman wearing a low-cut dress and pearls showing her appreciative husband what’s in the oven for dinner.

The woman in the ad – thanks to her new, modern oven – was able to please her husband’s palate without breaking a sweat.

The 1970s and beyond

Beginning in the 1970s, dining changed dramatically. Families started spending more money eating out. More women working outside the home meant meals were less elaborate, especially since men remained loathe to share the responsibility of cooking.

The microwave encouraged alternatives to the traditional, sit-down dinner. The women’s movement destroyed lady-centered luncheonettes like Schrafft’s and upended the image of the happy housewife preparing her condensed soup casseroles or Chicken Yum Yum.

Yet as food historians Laura Shapiro and Harvey Levenstein have noted, despite these social changes, the depiction of male and female tastes in advertising has remained surprisingly consistent, even as some new ingredients and foods have entered the mix.

Kale, quinoa and other healthy food fads are gendered as “female.” Barbecue, bourbon and “adventurous foods,” on the other hand, are the domain of men.

A New York Times article from 2007 noted the trend of young women on first dates ordering steak. But this wasn’t some expression of gender equality or an outright rejection of food stereotyping.

Instead, “meat is strategy,” as the author put it. It was meant to signal that women weren’t obsessed with their health or their diet – a way to reassure men that, should a relationship flower, their girlfriends won’t start lecturing them about what they should eat.

Even in the 21st century, echoes of cookbooks like “The Way to a Man’s Heart” resound – a sign that it will take a lot more work to get rid of the fiction that some foods are for men, while others are for women.

Source: The Conversation

Substantial Health Benefit from Replacing Steak with Fish

Miriam Meister wrote . . . . . . . . .

The average Dane will gain a health benefit from substituting part of the red and processed meat in their diet with fish, according to calculations from the National Food Institute, Technical University of Denmark. Men over 50 and women of childbearing age in particular would benefit from such a change in diet.

In a PhD study at the National Food Institute, Sofie Theresa Thomsen has developed a method to calculate the total health impact of replacing one food with another in the diet. The method has been used to assess the health impact that would be achieved by replacing red and processed meat with fish, so the intake reaches the recommended weekly intake of 350 grams of fish.

Fish is an important source of healthy fatty acids and vitamin D, but may also contain potentially harmful substances such as methylmercury. Red and processed meat contributes to the intake of saturated fat in the Danish diet and is associated with the development of different types of cancer, but red meat is also an important source of e.g. dietary iron. Replacing red and processed meat with fish in the Danish diet can therefore have a health impact on human health.

Seven thousand healthy years of life to be gained annually

Risk-benefit assessments weigh up the beneficial and adverse health effects by estimating how many healthy years of life a population gains because of health improvements, or lose due to reduced quality of life or by dying earlier than expected.

This is exactly what Sofie Theresa Thomsen has done in her calculations.

“They show that the Danish population as a whole can gain up to 7,000 healthy years of life annually, if all adult Danes eat fish in the recommended quantities while at the same time reducing their meat intake. This estimate covers among others the prevention of approximately 170 deaths from coronary heart disease per year,” she says.

However, the health benefit depends on the type of fish people put on their plates, as well as the age and sex of the persons whose diet is being altered.

Go easy on the tuna

The greatest health benefit comes from eating only fatty fish (such as herring and mackerel) or a mixture of fatty and lean fish (such as plaice and pollock), while a smaller health gain is achieved by eating only lean fish. This is because fatty fish contain larger amounts of beneficial fatty acids.

On the other hand, the calculations show a significant health loss if tuna is the only type of fish in the diet, because tuna is both low in beneficial fatty acids and can have high concentrations of methylmercury. The health loss is calculated as particularly high among women of childbearing age, as intake of fish with a high concentration of methylmercury can damage unborn children’s brain development.

Furthermore, the study shows that it is possible to reduce the proportion of Danes who have an insufficient intake of vitamin D significantly by replacing some of the red and processed meat with a mixture of fatty and lean fish. The study also points out that the proportion of Danes with an insufficient intake of dietary iron will not increase despite the lowered meat intake.

Greatest effect among men over 50 and childbearing women

The study shows large variations in the overall health impact when the red and processed meat gives way to fish. Everyone over the age of 50—but the men in particular—as well as women of childbearing age will reap the greatest health benefits from eating 350 grams of fish weekly, of which 200 grams are fatty fish.

For men, this is because the group as a whole is at higher risk than other population groups of developing cardiovascular disease. The risk is reduced by replacing part of the red meat with fish that contain fatty acids, which can prevent cardiovascular disease.

“In women of childbearing age the health benefit is particularly large because the intake of fish containing healthy fish oils will not only benefit the women themselves. The health-promoting properties of fish will also have a beneficial effect in the development of their unborn children, which is taken into account in the overall calculations,” Sofie Theresa Thomsen explains.

Useful when developed intervention strategies and dietary advice

The methods developed in the PhD study are useful e.g. when examining the health effects of various interventions designed to promote healthy eating habits or when developing official dietary guidelines.

Source: National Food Institute

Video: Tasting the World’s First Test-Tube Steak

Israeli-based Aleph Farms says it has created the world’s first steak grown in a lab. We got a taste.

The race is on to create lab-grown meat products. Still, little is known about their safety and potential impact. In this episode of Moving Upstream, WSJ’s Jason Bellini visits entrepreneurs, scientists, and ranchers to understand how it’s made, and gets a first taste of steak grown from cultured cells.

Watch video at The Wall Street Journal (9:58 minutes) . . . . .


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